Listening is the first step in starting a social media campaign. Understanding who your target audience is and what they’re discussing should come before you ever create your first social media network account.
What To Listen For
The first that you should listen for is the name of your organization and then the names of your competitors. Then search for descriptive words in your industry or category. Are there specific niche keywords that may be more important to your organization and your customers than others?
There are plenty of specialized social media tools out there like radian6 that can tell you in detail what is going on in the space that you operate in. However, these tools are often expensive and can have a big learning curve associated with them. There are plenty of free tools that can give you the insights that you need to get started. Google is at the top of the list. Just try using it and see what you can find out. Next try out Google Blog Search. This will give you more focus about what the people on the front lines are saying about you. You’ll also get an idea of who the most influential people that are talking about you as well. You might also try other blog search tools like Technorati or Icerocket to give you a different perspective.
Next put the keyords of interest in search.twitter.com. Not only can you listen in on the conversation about your organization, it’s easy to find the key influencers by simply looking at numbers of followers.
Finally set up some Google Alerts to make sure that you get a steady influx of new information about what’s going on in your industry and brand. Buy Instagram Views Cheap to increase the revenue with less spending of money. The qualities of the products is needed to be excellent and in the notice of the people. The cheap likes and followers should not compromise in the quality. Ensure that the decision of the people is the right one to enhance the experience.
What to look for
Now that you’re searching and monitoring your industry, what should you look for? First, look at the nature of the comments, are they positive or negative? If they’re positive, then they might be people who’d be interested in getting on your side. Try reaching out to them where they live (Facebook, Twitter, blogs) and thank them for their kind words. Then ask them what suggestions that they might have that you can do better. If they’ll say something nice about you without prompting, imagine what they’ll say with a kind word.
Negative comments are an opportunity to fix problems and rebuild bridges. Remember, there is no greater fanatic than a convert.
You can also see if there’s anyone locally talking about your brand. If so, this is a great chance to invite them to lunch and make a personal face-to-face contact.
Finally, look and see what type of social media your brand is generating. Is the marjoity on Blogs? Twitter? Facebook? This will help you initially focus your social media efforts where your potential audience is.
